Today, I want to answer the question that given by Miss Ummi that related topic of generic strategies.
Low cost
provider define as a business that who want to buy the item at a lower price
and all the cost is more lower than rival. For example Air Asia focused that
customer who wants to buy the ticket at the low price. So, Air Asia is cheaper
than MAS.
Moreover, focused
differentiation means that their product is luxury item, focused on different
segment, and the business has a market niche such as JW Marriot. Everyone knows that JW Marriot is the some of the luxury. This brand more focused on group high
class people.
Broad
Differentiation is do not have market niche but the product still has
differentiation and the price is affordable. In an example, IKEA is have a differentiation. The product also luxury item but
the price is affordable with their product and everyone also can buy and get it.
Furthermore, focus low cost is that their business
has an owned market niche. For example is MYDIN. Mydin is low cost and have
their own target which is customer can buy an item in bulk.
In addition, best cost provider means that their business give more value for the money by offering the quality product at a lower cost than rivals. For example is Toyota.
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