study case of PIPING HOT DOGS: A CASE OF A MALAYSIAN FRANCHISE

Assalamualaikum

Actually this is the third case study that given by Miss Ummi entitled " PIPING HOT DOGS: A CASE OF A MALAYSIAN FRANCHISE".

In this case, Rozita started a piping hot dog business without have any knowledge about business and no experience in a food industry but she and her husband try the best to do the business.  The company is known as Nineteen O One Sdn. Bhd (1901).

 The company has halal, super brand, have owned recipe and quality of the hotdog. All this will make company more strength even the owner do not have basic knowledge about business.  Moreover, the weakness of this company is challenge to hiring staff because all the staff does not want to work in international market. However, Nineteen O One Sdn.Bhd (1901) was established during a challenging period and has collaboration with master franchise corporation at Middle East.