Assalamualaikum
Today I learn
about the Five Generic Competitive Strategies. It develops by Michael
Porter. This topic related to competitive advantage that company should
gain. Basically, company organization will employ either that one of the five
generic important.
Why do
strategies differ? There are two key factors that distinguish one strategy from
another.
-Firm’s market target broad
or narrow.
-In terms of the competitive
advantage pursued linked to low costs or product differentiation.
There are five strategies
which are:
1) Low cost provider
2) Broad differentiation
3) Focused low-cost
4) Focused
differentiation
5) Best-cost provider.
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