From this chapter, I learn about
offensive and defensive strategic that take the best
opportunity to attack rivals and turn it to the company's defense strategy.
When we want to make a strategy, we
should know the strength in our company. We can use the strength to attack
rival. For example, the rivals good in their product. So, we can attack the rivals in the areas
where they are weakest.
Moreover, I also learn about blue-ocean
strategy. Blue-ocean strategies totally inventing to a new market segment or
new industry those others never do it. For example, Starbucks Coffee is the
first company that started drink coffee with luxury. Now, they come out with
idea of having coffee at a casual place.
There is horizontal scope and vertical
group in the business. Horizontal scope means
the range of product and services segments that firm serves within its focal
market. Horizontal also in the same industry such as Maybank….
While vertical scope is activities that make up industry entire value chain system from raw materials to end consumer. In other words, Vertical is different industry and will involve forward and backward strategy.
Last but not least, SPAC is acronym for Special
Purpose Acquisition Company. In other word, SPAC is a new company and list in
Initial public Offering (IPO) to get investment from investor and make a
business.
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